Introducing our 3..2..1! New Year Promotion
Limited time only, call Samantha at 602-892-3562 for more information today!
Limited time only, call Samantha at 602-892-3562 for more information today!
Blog by Samantha Frazier
We would like to introduce our new e-newsletter, Suite News @ My Office!
Suite News @ My Office still contains our Featured Business and Featured Plan, like our Better Business Blast did, but now it has the following added features:
– My Health @ My Office– Tip’s, Trick’s and Tidbit’s on ways to be healthier in and out of the office.
– Events– showing you events going on around the Valley. From networking events, to workshops, to general weekend event ideas, you can find anything hot around the valley here!
–It’s All Fun & Games – providing you a little relief during your lunch break with a crossword or a game.
–Memo From My Office– where you can see interviews or discussions from the My Office Staff and see the latest buzz from around all of our locations.
– Lastly, each month we will have a section that changes that will be sure to keep you coming back for more.
This truly is a great informative and fun newsletter. If you would like to try it out, feel free to subscribe here.
Have comments or suggestions of what you want to see? Email Samantha@MyOfficeAZ.com.
Who knows, you could be the next featured business!
This is a great post from Mark Skovron, CEO of MaxGroup Business Solutions, who has recently joined the My Office network of businesses.
Computers are being run over by their smaller and more convenient counterparts.
What are the two things you never leave home without – Your keys and your mobile phone.
Mobile phones fit in our pockets and purses on our belts and plug into our automobiles.
And not only can they do everything a desktop or laptop can do, usually, they can do more.
Below are 8 good reasons why mobile marketing is set to dominate the marketing universe.
1. Mobile users are increasing.
There were 1.13 billion smartphone users in 2012. That number increased by a whopping 27.1% in 2013 to 1.43 billion and by 2017, it is expected that nearly half of the global mobile users are likely to own a smartphone.
2. Mobiles are becoming more professional.
In marketing, time means money and since the computers are running out of favor among users, investors are starting to invest heavily on mobile targeted marketing.
3. Mobiles are more user-friendly.
Touching a screen is surely easier than pressing keys of the keyboards. Though the older generation originally struggled in adjusting with the sensitivity of the mouse and track pads, the new generation prefers touch screens.
4. Mobiles get significantly more attention.
The average mobile user used to have their phone within reach about 16 hours a day. That has changed. You can now go to sleep with them next to you replacing the alarm clock, use them as your GPS or even play games on then while waiting for a doctor appointment. Mobiles have replaced camera and video equipment. Some very well-known and highly paid Bloggers have used their mobiles to begin their lucrative careers.
5. Mobiles are less expensive to purchase.
Desktops and laptops cost around $400 and up. For half of that price or sometimes with a service contract at no cost you can easily acquire a multi-functional smartphone.
6. Mobiles have a variety of applications.
Mobile is more fun to use and has a wide range of applications. For every similar Windows app, there are more than 10 Android and iOS apps and guess what? You can simply download them from the Apple or Android market and not be confused with 10 deceptive similar looking download links.
7. Mobile can access the Internet.
Mobile phones take web based marketing to a whole different level. A plethora of the downloaded apps can access the Internet which provides the marketers with myriads of portals to employ their marketing tactics.
8. Mobile marketing cannot be overstated.
Even with the evolution of Internet, the one thing that has managed to keep its original integrity impact is text messaging (SMS). “The right strategy involves targeted text messages that allow you to engage with your audience with intimacy and immediacy more than any other channel”, says Jeff Peltin, Chief Marketing & Training Officer for MaxGroup Business Solutions.
The world of marketing has come through a riptide in the past half century and the marketing trends have changed. In this highly turbulent world of marketing, smart marketers have learned to go with the flow and they know that mobile is the next “thing”. So as we like to say, “Go mobile, or go home!”
Here’s a conversation I’ve had numerous times over the years with a variety of business owners and the answer is always the same.
‘How’s your business doing?’
‘Not so good. Things are really slow and nobody’s calling me.’
‘Bummer. So what are you doing to market yourself?’
‘Oh, you know I tried a few things like an email blast or a direct mail piece, but it just didn’t work. I don’t really know what to do, but if something doesn’t happen soon I’m going to be in trouble.’
Does this sound familiar? Here are a few ideas about how to remedy being slow and getting more business.
Do you have unrealistic expectations about marketing your business?
A lot of small business owners believe that marketing should be easy and all they have to do is put some information out there and folks will come running.
Think about this. If large well known companies like Coca Cola, Nike and Apple are spending billions of dollars reminding us about themselves then how much more do small unknown business owners need to keep reminding potential clients about themselves?
We have to continually remind clients that we exist and that we have something to offer them that will make their life better or solve one of their problems. Sporadic marketing just doesn’t work. Consistent and timed reminders will help keep your business in the minds of your clients.
Most small businesses don’t have large budgets for marketing so an email campaign is an inexpensive way to stay in touch with potential clients. There are a
Have you forgotten that marketing is about creating and maintaining relationships?
Here’s the simple truth – marketing is about building relationships.
I’ve seen business owners implement this one idea and transform the success of their business. Customers know when you’re really interested in them and not just out to make a buck. Not only will they keep coming back for more, but they’ll refer you to their friends and other potential customers.
Think about the companies and businesses you deal with. Are there any of them you really like and automatically talk about with your friends? Why do you feel that way about them? Can you give your customers the same experience?
When was the last time you asked for a referral?
If you aren’t asking for referrals you’re missing out on the very best source for new business that exists. Referrals are hidden gold and many businesses fail to take advantage of referrals for a couple of reasons.
Here are two great articles on getting more referrals
“Where’s your business office?”, my new client asked? “Well, I work out of my home right now.”, I replied There was a moment of silence and then a few more questions about how that was working. I could tell by the look on their faces that they weren’t impressed. It was the last time they ever hired me.
I knew I was doing good work, as well as any of my competitors, but in their eyes I didn’t measure up.
Shortly after that another opportunity came up to work with a large company that had just relocated to Phoenix. I did a few small jobs for them and then came the dreaded question, “Where’s your business office?” I did what any self-respecting entrepreneur would do and I lied. I told them my office was near the airport.
I realized that if I wanted to keep this client I needed to have an office and it needed to be sooner than later. I was able to find an office and I immediately started working from there.
Long story short, I kept the client for 12 years and they were the most profitable client I’ve ever had.
Would they have kept me as a vendor if they knew I was working from home? I doubt it and I’m glad I didn’t find out the hard way.
You can be idealistic and tell yourself that it shouldn’t matter where you do your job, that the client should judge you by the quality of your work, but unfortunately it doesn’t work that way. Perception is everything. Clients want to know that you are credible and trustworthy and one way they determine that is by the level of success you project. The more professional, successful and trustworthy you appear, the more confidence clients will be about hiring you.
Having your own business location and address with a receptionist who can answer your phone and greet clients goes a long way toward impressing your clients.
One of the great opportunities we have for small businesses and businesses that want to grow without spending a lot on overhead is the Virtual Office. For as little as $100 a month you can get a Virtual Office set up with a prestigious location, a receptionist to answer your phone and access to private offices and conference rooms on an as needed basis. We have a variety of plans for every budget and you ca change them as you grow and expand your business.
Getting your own office is a great marketing tool to help grow your business and show your clients you’re professional and trustworthy.
In today’s technologically-driven word, social media marketing is important. Not only in one’s personal life, but in the business world as well. For a small business, a free social media account is an obvious choice. If you can get your brand or your message out there for more people to see, and pay nothing, why wouldn’t you? For some, the fear of the unknown keeps them from utilizing these powerful marketing tools.
It’s free; why not?
While your main market may not be the generation of social media users, having an online presence will only give your business the opportunity to brand itself and get your message/product/name out there! There are hundreds of social media websites and apps; being on each and every one is one way to approach creating a social media presence… but not the recommended way. If you’re just starting in the realm of social media, the tips below will help you spend your time wisely, and use these resources the best way possible. If you’re well-versed in all things social media, the below may help to guide you on how to make some improvements.
Giving your business a “face”
Facebook, one of the biggest social media mavens in the world (for today) can be a more personalized outlet. For a small business, a Facebook account can serve as a way to directly talk to the market. A client or customer can actually talk to your business which can be an invaluable service. Facebook, more so than most other websites, it’s meant for interaction. If you have feedback that is given to you or questions being asked and you aren’t responsive, you will not see nearly the same benefits from a Facebook account. Facebook allows a certain personification of your brand, you get to put a personality to associate with your business. If you respond to feedback and thank people for involving themselves in both your business and your social media presence, they will continue to return and continue to remember your name and brand.
Twitter: not just for celebrities!
Twitter is another free social media site that is misunderstood by the small business owner. Twitter is proven to be a better resource for things like branding. There is little more freedom when using Twitter, as well. If you over-post things on Facebook, you may lose some ‘likes’ or ‘friends’; Twitter has less boundaries. Twitter is also good for sparking an interest in anyone interested in your industry. When you follow and ‘retweet’ other businesses and companies or related Twitter accounts, you will pull followers onto your page, and in turn, your brand constantly. Twitter provides a free platform to advertise for yourself, but if you use the opportunity to post about your business, as well as related industries and businesses along with engaging and interesting topics you will create lifetime followers. In those followers you will continue to see more free advertising (i.e. retweeting of your brand’s information, logo, name, etc), and the more love you give to people and businesses with a social media presence, the more they will love you back!
Don’t delay– start today
To get started, create accounts and follow the lead of companies with a strong social media presence; they pay marketing firms for something you get to do for free! Find other related businesses, companies, and individuals and get involved with their posts! Share them, re-tweet them, comment and like them. Once they see your support, the company and their followers will want to support you back! And lastly, make sure to keep up on your social media! If you engage a potential customer, and then don’t respond to their messages or posts, you will lose their interest as well as anyone who was paying attention to your page (and that can be many more than you think. Try to set time aside every day to engage your fans/followers/customers; and remember: this is FREE! Take advantage!
Please check out our Facebook and Twitter pages! Share the love! And check back next week for more tips for your small business.
Branding is your business personality
When the term Branding is mentioned it’s often associated with graphic elements like logos and colors, but it’s much more than that. A better way to think about Branding is to view it as the personality of your business. And just like personality a brand should have a set of favorable traits that people associate with it.
It’s tempting to spend a lot of time deciding on a logo, choosing colors, fonts and other graphic elements. However, these choices should all be secondary to defining your brand as a positive business personality that your clients can relate to and rely on.
Branding exists in the mind of your customers and the only thing you can do is to try to influence their opinion in a positive way. Real Branding involves all aspects of your business from the graphic elements, to the look of your web site, to your customer’s interactions with you and to the place where you do business.
Here are few questions you can use to help you discover & define your brand personality.
1. Why are you providing a service or selling a product? Is there a story or a passion behind what you do? How are you special and how do you provide value to your customers? Try to get beyond features and think about the benefits of what you offer. Customers don’t like buying things as much as they like buying what the product or service stands for.
Focus on how your Branding makes people feel over what they think. For example instead of selling me clothes, sell me style and attractiveness. Instead of selling me insurance sell me peace of mind and security. Instead of selling me a computer sell me the pleasure and profits of modern technology. People buy what’s missing in their lives.
2. How are you unique and different from your competition? Are you fun and exciting, sophisticated, genuine, a leader in your field? What is your unique selling proposition? What qualities can you use to create differentiation in the minds of your customers?
Take a look at your competitors and see what message comes across. If you’re lucky a lot of them may have never taken the time to really think about their Branding and you can get an edge by defining what you have to offer.
3. Who are your customers? What do they value and consider important? Although you may believe you need to cater to everyone, don’t fall into that trap. Take some time to discover who your customers might be and how you can appeal to them.
Contact a few of your customers and find out why they chose you. You may think you know why, but finding out for certain can be a real benefit to helping you create more sales by creating a clear Branding message about who you are and what you have that’s of value.
Clients are more likely to purchase from a company that has a personality similar to their own. That’s because personalities usually share a set of values that a client can relate to. Are you fun and playful, genuine and real, successful and accomplished, or are you sophisticated and elegant?
Once you’ve defined your business personality it becomes so much easier to make all the other decisions about your business like the logo, your website and how you’re going to interact with your clients. It may be just the edge you need.
Having a professional office space can positively influence your brand in the minds of your clients. Check out our executive office spaces at one of our 4 great locations.